From the brand


Our story
How we got our start?
We were shopping for a mutual friends newborn one day and came across a swaddle blanket set. We thought, “This box could be cuter right?” and “Shouldn’t the blankets be softer?”… Boom! Fern & Avery begins.
What makes our product unique?
We tried so many different material combinations from many different sources and didn’t settle until we found the softest yet durable swaddle. From there we started researching our colors. It was important to us that mom or dad could match their outfit with the little one 🙂
Why we love what we do?
We know how tough it is to raise a baby. When we receive a picture text, tag on social or review with our blankets, it brings us great joy knowing that we were able to help along the way.
Product Description


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by Kayana
Best swaddles ever!
I’m so happy I found these swaddles! I’m expecting baby #2 and looking for the perfect swaddle blankets and these are the ones. So soft and great quality, I know I’ll use them well beyond the purpose of swaddling. The colors are exactly what I was looking for and the packaging was great especially for the price. Keep them coming, I’ll definitely be back for more!
by Michael Cooney
Very Satisfied
Extremely satisfied, these are very soft and even softer after the first wash. The vibrant colors didn’t budge and the stretch and firmness stayed true. Overall amazing purchase.
by Kiki George
Perfect
I purchased these for my newborn and they were perfect. They’re very light so if you’re looking for a heavier blanket you might choose something else, but these are perfect for my summer baby
by Reader of books
Very soft
These bamboo blankets were exactly what I hoped. They are so soft and silky and the colors are warm and beautiful. I can’t wait to use them to wrap our sweet baby!
by kissarose
The perfect swaddle blanket
These are the perfect size for so many things. They are so soft right out of the box and softer with every wash. They are perfect for swaddling and draping over while breastfeeding and light enough that the baby doesn’t over heat while doing so! Very happy with this product!!
by Teresa Petty
Perfect choice
These r so soft and perfect for wrapping up my granddaughter. The colors r rich and vibrant, they r perfect
by Christina
Literally in love
These are incredibly soft, beautiful color, and didn’t smell weird upon receiving. I don’t leave reviews often but these blankets deserve it! The others I found at target are nowhere near as nice and were a similar price.
by Hunny
On my 4th baby and I wished I found these sooner!!
This is by far the best set of blankets I have ever purchased! I wish that I had found these earlier when I had my first child. The colors are so vivid and bold I love it. The softness is everything that you want for your newborn baby. The hospital blankets are so rough and washed with chemicals that are harsh on your babies skin. I bought two packs of these and it was worth every bit of what I spent. Make sure to add this to your registry or go ahead and purchase them yourself you won’t regret it .
by KARINA
Amazing
Omgosh the quality is amazing. The price is fair for the product it’s amazing ! Arrived quick too